Birmingham born Sofia Qayyum became interested in hairstyling from and early age, where her inspiration grew though her passion for films and magazines. Prior to entering the beauty industry, Sofia completed a Law Degree, but always had a passion for creativity, she launched her freelance career in 2009.
Sofia’s reputation in the industry is one of a young hair stylist with a wealth of knowledge and creativity that goes far beyond her years. She is obsessed with hair and wants to constantly innovate and experiment. Sofia is known for her special attribution to detail and believes it enables her to create synergy between personality, lifestyle, hair texture and physical attributes, resulting in a unique design suited to the individual that addresses each of their particular needs. Her unique and creative styles have given Sofia a great reputation in the hairstyling industry.